By Appointment to Her Majesty The Queen W.J. Daniel & Co. Ltd.
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Lego

£5.00 Delivery charge on all Orders.

For information and advice please call 01753 801000

Lego City
Lego Castle
Lego Stars Wars
Lego Agents
Lego Creator

 Lego Bionicle

Lego Mars Mission

Lego Technic

Lego Racers

Lego Duplo


We've all played with Lego but did you know "LEGO" is an abbreviation of the two Danish words "leg godt", meaning "play well". It is Lego's name and it is their ideal.

Lego was founded in 1932 and has helped inspire children to explore and challenge their own creative potential.

Lego products are sold all over the globe and we at Daniel are proud to sell Lego products aswell, as Lego is one of the world's largest toy manufacturers and the largest in construction toys.  The world's children spend 5 billion hours a year playing with LEGO bricks.

Today, Lego has many products to offer to every age.  A Lego product can be found for any interest for boys and girls for all abilities to either give hours of fun or to make a motorised car or a model to be treasured for years.

Pre-school Products are the category for children who haven't yet started school. The products are specially developed to cater for the capabilities of the youngest children- encouraging them through creative play to use their hands and develop their motor skills.  In the 1970s LEGO DUPLO was launched as the big brick for the small hand. Today the series comprises both loose bricks - so that the child can build entirely what comes into its mind - and play themes - for example, airport, train and castle. The series is graded in difficulty for children aged 2-6 years.
Safety and quality are key features of the Pre-school range. The elements are large enough for children to play with without swallowing them, and thanks to the way they have been moulded no bits can fall off.

Creative Building is the name given to sets or buckets containing lots of traditional LEGO bricks and special parts such as windows, wheels, roof tiles and other items.
You don’t need building instructions – just a good splash of imagination.
Because with Creative Building you can build what you want. Run out of ideas? There are booklets enclosed – with illustrations to feed the imagination. There’s no end to the fun once building gets going.
Creative Building is available in both DUPLO and ordinary LEGO bricks and is specially produced for those builders who like to apply their imagination and think creatively.

Play Themes are all those products that are built up around a story. For example, there are themes such as fire station, police, airport, knights’ castle, racers – and many more.
Another example is the BIONICLE universe, which has its own very special story.
As well as enjoying building, the child can spend many hours playing with the finished models.