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We've all played with Lego but did you know "LEGO" is an abbreviation of the two Danish words "leg godt", meaning "play well". It is Lego's name and it is their ideal.
Lego was founded in 1932 and has helped inspire children to explore and challenge their own creative potential.
Lego products are sold all over the globe and we at Daniel are proud to sell Lego products aswell, as Lego is one of the world's largest toy manufacturers and the largest in construction toys. The world's children spend 5 billion hours a year playing with LEGO bricks.
Today, Lego has many products to offer to every age. A Lego product can be found for any interest for boys and girls for all abilities to either give hours of fun or to make a motorised car or a model to be treasured for years.
Pre-school Products are the category for children who haven't yet
started school. The products are specially developed to cater for the
capabilities of the youngest children- encouraging them through
creative play to use their hands and develop their motor skills. In the 1970s LEGO DUPLO was launched as the big brick for the small
hand. Today the series comprises both loose bricks - so that the child
can build entirely what comes into its mind - and play themes - for
example, airport, train and castle. The series is graded in difficulty
for children aged 2-6 years.
Safety and quality are key features of the Pre-school range. The
elements are large enough for children to play with without swallowing
them, and thanks to the way they have been moulded no bits can fall off.
Creative Building is the name given to sets or buckets containing lots
of traditional LEGO bricks and special parts such as windows, wheels,
roof tiles and other items.
You don’t need building instructions – just a good splash of imagination.
Because with Creative Building you can build what you want. Run out of
ideas? There are booklets enclosed – with illustrations to feed the
imagination. There’s no end to the fun once building gets going.
Creative Building is available in both DUPLO and ordinary LEGO bricks
and is specially produced for those builders who like to apply their
imagination and think creatively.
Play Themes are all those products that are built up around a story.
For example, there are themes such as fire station, police, airport,
knights’ castle, racers – and many more.
Another example is the BIONICLE universe, which has its own very special story.
As well as enjoying building, the child can spend many hours playing with the finished models.
Windsor:
01753 801000
Email:
enquiries@danielstores.co.uk