About Us

History of W.J Daniel & Co Ltd

Daniel prides itself on its traditional values of providing "Quality, Value and Service" which is why it has always remained a family run independent store since it was established in 1901 by W.J Daniel.

Our quality of service has been recognised by the highest authority and rewarded with a Royal Warrant from Her Majesty The Queen as a supplier of 'Gifts' to the Royal Household.

W.J Daniel currently own two great stores located in Windsor and Ealing.


Daniel prides itself on the many professional staff it employs across all its departments providing excellent service to its vast number of customers both in-store and online. At the head of this wonderful team is Mr Peter Daniel, the current Chairman and grandson of the original founder.

mr peter

Mr Peter Daniel