Steiff animals are friends for life. They are always there - whenever you need them. You immediately recognise every Steiff animal by the world famous "Button in Ear". Every Steiff Teddy bear and every Steiff animal proudly wear this famous ear tag. The yellow ear tag with red writing is probably known to you: it shows that it is one of the many wonderful animals or Teddy bears from the unlimited range of Steiff products.