We have found old photographs to create a visual timeline of our century of service, which can be viewed below. This milestone in our history has only been achieved through our continued commitment in providing our customers with the best service possible. On behalf of everyone at Daniel, we would like to thank you all for your continued loyalty and supoport.


Our Family's History

Walter James Daniel, the founder of W.J Daniel & Co. Ltd, rented his first shop, 96 Uxbridge Road, Ealing in 1901 at a cost of £50 a year. Selling drapery and fashions, he lived with his wife and four children - Florence, Charles, Mabel and Douglas. All the family worked in the shop.

Unfortunately, business was very slow so Walter was unable to pay the rent; he went to the landlord to return the keys. The landlord refused to take the keys and told him to persevere, so he did. They worked very hard by keeping the shop open from early morning until nine at night. 

Charles, Walter's eldest son, left school at fifteen and had many happy years of apprenticeships before returning to the family business at his father's request.

In 1918, Charles purchased a shop in Windsor for his younger sister Mabel to run. He paid £150 a year to rent 120 Peascod Street. Charles also purchased a shop in Newbury for Douglas to run.

Charles married Irene and had two sons, Michael and Peter. Michael had three sons and Peter had four daughters. Peter is the current chairman of the family business.

Today, Daniel is trading from a large department store in the heart of Windsor and two smaller furniture stores in Ealing and Chiswick. With 3rd, 4th and 5th generations working in all area of the family business.

Founder Walter James Daniel and Team Celebrate 1951

Charles Fardell Daniel - Chairman 1924-1995

Ealing High Street Early 1900s

Windsor Store 1918

Newbury Store 1931

Slough Store 1935 - 1956

Windsor Store 1949

Windsor Store 1950

Windsor Fashion Show 1961

Windsor Fashion Show 1961

Daniel Store Invitations - 1935

Reading Store 1963

Windsor Store 1990's

Windsor Store 2000's

Windsor Store 2018 

Take a Virtual Tour - Google Tour 2018 OR View Our Drone Tour 2021 

Daniel News Report 1992