Denim Month – The Exclusive Deal You Don’t Want To Miss

Celebrate Denim Month with us here at Daniel of Windsor and help spread awareness with an exclusive deal – Save 20% Off when purchasing two pieces of denim clothing*!

*Full priced items only. Discounted clothing excluded from deal.

What is Denim Day?

Denim Day is an important annual campaign held during the month of April, which is Sexual Assault Awareness Month.

The campaign began after a ruling by the Italian Supreme Court to overturn a rape conviction because the justices believed that since the victim was wearing tight jeans, she must have helped the person who raped her remove them, thereby implying consent. Following the reversal, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim.

Inspired by this case and the activism surrounding it, Peace Over Violence and Executive Director Patti Giggans developed the Denim Day campaign in 1999. Since then, what started as a local event in Los Angeles to bring awareness to victim blaming and destructive myths surrounding sexual violence has grown into a worldwide movement.

Denim Day is the longest-running sexual violence prevention and education campaign in history.

Denim Day asks all individuals to make a social statement by wearing jeans on Denim Day as a visible means of protest against the misconceptions that continue to surround sexual violence.

How We’re Helping

Denim Day is Wednesday 29th April, 2026.

To help ensure as many people can stand in solidarity with our community and support such an important cause, we’re offering an exclusive discount to our customers at Daniel of Windsor.

During the whole month of April 2026, customers in-store can save 20% Off purchases of two full-priced denim goods.

Be it classic jeans or stylish denim jackets, now is the perfect time to grab the latest styles and must-have fashion with this amazing deal. Not only will you land yourself with some chic new clothes, you’ll be able to show support in one of the most important causes of our time.

Follow Us!

Be sure to follow us on Instagram to stay up to date on our latest events and sales, and be the first to hear about everything exciting at Daniel of Windsor.