Royal Ascot – The Products You Need Right Now

All The Essentials You Need For This Year’s Event
With Royal Ascot 2024 right around the corner, we’re all starting to get prepared for one of the most esteemed and fashionable events of the year. With that said, now is also the time we may start panicking – what is the dress code? What are the Royal Ascot hat rules? What should I wear?
Let those worries fade away… for we’ve got you covered. Here’s everything you need to create the best outfit for Royal Ascot.
The Dress Code
Picking something to wear can be a daunting task; there are so many options to choose from – where do you even start? Dresses? Playsuits?
A point of reference for us is Her Royal Highness, Catherine Middleton, The Duchess of Cambridge.

It always helps getting style inspiration from last year’s best dressed. And HRH Catherine Middleton is one of the best to follow! See how HRH pairs soft, elegant dresses with a beautiful matching fascinator? (Fascinators are those stunning headpieces which always turn heads at these events!) And then in the last image on the right we see her strike out in a gorgeous polka dot dress which showcases her natural beauty. She knows the importance of picking an outfit that doesn’t overshadow her charm. See here all of her previous outfits.
When it comes to dresses, there are two ways you can play it: soft and elegant, or bright and bold. Do you want to be the dazzler of the crowd, or the staple of quiet beauty? The choice is yours!

See here a beautiful dress from French Connection. Elegantly soft and simple, you will look the picture of class when you slip your heels through this.
Paired with an equally elegant fascinator – see here and here for some of our recommendations, you’ll be sure to land in next year’s style inspirations!
Perfect for the Royal Enclosure and Queen Anne Enclosure.
See here one of our brand new dresses from one of our new suppliers, Devotion Twins. In this beautiful magenta, you’ll truly sparkle.
With a slightly more relaxed design you’ll be ready to tackle everything the day throws at you without breaking a sweat. Also (and we cannot stress this enough) it comes with pockets!
This can be dressed down for the Village Enclosure with some lovely platform wedges, and dressed up for the Queen Anne Enclosure with a stylish fascinator – see here for one of our recommendations.

Curious for more? Check out the Royal Ascot Lookbook for more style inspiration!
The Fascinators

Did Someone Say “Fascinators?”
It is no wonder that fascinators are considered as one of the biggest deals of Royal Ascot. For years people have been showing off their style and personality in these dazzling headpieces. And we can guarantee this year will be no different.
So, first things first: Do you want to wear a hat, or a headpiece?
The question may seem strange, but knowing the answer will help your decisions going forward. For example, Do you want to wear something small and airy? A fascinator headpiece will be what you’re looking for. Do you want something to shield your eyes from the sun? A fascinator hat will be the way forward. The best thing about both styles are the number of designs and colours available to purchase. So don’t go worrying about not looking the part.

Victoria Charles is on fire right now. Three of the Victoria Charles Headpieces have been featured in the official Royal Ascot Lookbook 2024! And with headpieces like this, it is easy to see why.
It’s honestly hard to describe this headpiece in any word other than stunning.
The pale grey colouring with diffused gold edges give this headpiece an air of absolute luxury. When the light hits it, it truly is a sight to behold.
We stock several pieces from the Victoria Charles Headpieces collection in-store, so come and check them out!
See here this beautiful example of a fascinator that sits nicely between the headpiece and hat territory. Snoxell & Gwyther are masters of their craft, and this is piece here is no exception.
In this beautiful azure colour, you can pair it with any blue number. Or why not add a pop of colour to a white dress, or perhaps a neutral playsuit?


Fancy something more neutral?
Look no further than this stunning monochromatic occasion hat from Maddox.
If traditional, stately beauty is on the cards, you can’t go wrong with this. Its monochromatic colour scheme gives it a versatility which we really appreciate. Because who wouldn’t want to wear this beautiful hat more than once?
If any of these caught your eye, take a look at some more of our millinery range right here. We have even more styles and colour options in our Accessories department in-store, so pop on in to see what’s hot this year!
The Accessories

Time To Shine
Okay. So you’ve got your outfit planned. You know which dress/playsuit you are wearing, and you’ve got a fascinator which is going to drive the crowd wild. All that’s left now is to pick out the accessories!
Purses! Jewellery! Sunglasses! This part is where you truly make your outfit your own...
In the spirit of keeping things bright and fun, check out this cute purse from Ted Baker.
Bright, cute, and pink! What else is there to say?


Want something to carry all the essentials without all the bulk? Look no further than this bag from Radley.
With its adjustable cross body strap, you’ll be ready to tackle whatever the day throws at you.
When it comes to jewellery, the options are endless. The right combinations can bring a spark to even the plainest of outfits and really elevate your fashion to the next level. A stunning watch or beautiful earrings can be the difference from feeling underwhelmed to a showstopper.
This Ladies IRIS Mesh Strap from Tommy Hilfiger maintains gorgeousness while still being understated.




Check out this beautiful Ratna Labradorite Ring from Nkuku.
Nkuku is one of our hottest suppliers. And with stunning products like this ring, we think you’ll love them as much as we do.
And Now Off To The Races!
We’re not sure about you, but we don’t think Royal Ascot can get here soon enough! We’re so excited, we might have ourselves a glass of our Horse Guard’s Pink Gin. Why not treat yourself to one as well?
We hope this guide has been helpful! Watch this space for more helpful guides and updates!
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