At Daniel Department Store, we are huge advocates of imaginative play. It’s so important for little ones to play pretend! It helps feed their creativity, build critical thinking skills, expressive and receptive language, and increase their social skills. And it’s not just for little kids - grown-ups can benefit from imaginative play, too. It can help caregivers better understand children’s perspectives, adults flex forgotten creative muscles, and remind ourselves just how important it is to take some time out of our day to unwind. 
 
With our fantastic collection of toys, there is no limit to your imagination. Whether you're building motor skills with LEGO, cuddling with your Jellycat friends, or learning you can be anything with Barbie, we've got a toy for everyone here at Daniel Department Store.

BRANDS WE LOVE

 

Since 1936, LEGO has been dedicated to children’s development through quality play. LEGO has become a household name, from handcrafted wooden toys to the elaborate sets we see today. Whether looking for rainy day activities or a set to add to a growing collection, shop our extensive range of LEGO at Daniel Stores!

 

Explore the magical world of Jellycat! These adorable friends are soft, cuddly and ready for a new adventure. Shop classic designs and the charming Jellycat Amuseables, which take many forms, from celestial objects to plants and snacks! 

 

Hi Barbie! Explore endless possibilities with the world of Barbie at Daniel Stores. Be a gymnast, footballer, vet, pilot, mermaid, and so much more with this iconic character. Find classic dolls, accessories and even the amazing Dreamhouse in our collection! 


The amazing worlds of Funko and Loungefly are perfect for collectors and enthusiasts! Collect your favourite character in POP! form, or rock some Loungefly accessories to show the world you're the #1 fan. From The Addam's Family's Wednesday, all the way to the Mandalorian and Grogu - Funko and Loungefly is a fan's dream come true!


Combining imaginative play and the fun of construction, Playmobil creates engaging playsets that have become classics in toy boxes worldwide. Whether starting a new life in the country, living your best city life, or returning to the Jurassic period, Playmobil has something for you! 


Explore, learn, play and interact with VTech! This innovative toymaker is known for its interactive toys that ignite all the senses, helping little ones explore light, sound and touch throughout their early years. 

Unleash your imagination

Have fun and harness the power of imaginative play with our full selection of toys and games at Daniel Department Store! Featuring all the leading brands above and more classics like Baby Annabell, games by Hasbro, Sylvanian Families and many more! 

Shop all toys and games